We are a Swedish company founded in 1965. A global leader in preventive oral health care & interdental brushes. Our range of Interdental Brushes, Toothbrushes, Picks and Specialty Brushes are developed in close collaboration with dental experts and are used daily by consumers and dental professionals in 80+ countries worldwide.

It is our vision to bring health smiles for life by inspiring good oral health. We aim to raise awareness of preventive dental care, interdental cleaning and the connection between oral and general health. Through our high-quality, functional products and solutions, we strive to make good oral health possible for everyone.